Google Search Ads
There are more than 3.5 billion Google searches every single day and 41% of clicks go to the top 4 paid ads on the search results page.
Can you afford not be one of them?
What are Google Search Ads?
Google Search Ads are paid ads placed above the free organic results on a Google search. Every day, these clickable ads connect billions of potential customers to products and services – and are an enormously powerful and immediate way to grow your business and online presence, and drive traffic to your website.
Google Ads are run like auctions. What you’re bidding on, effectively, are keywords, which you pay for when someone clicks your ad. It’s a complex calculus, but put simply – the more niche the keyword is, the lower Google will set its value at, and the less you’ll pay. On the other hand, keywords that are in great demand will cost more.
What are the benefits of Google Ads?
 | Their ImmediacyWhile SEO takes time to come into effect, with a good Google Ads campaign, you’ll be able to generate leads instantaneously. They’re an especially useful way to instantly promote new products and services. |
| Their FootprintWith the right Google Ads strategy, you’ll dominate the search page, showing up in multiple places at once. Combined with strong SEO-driven organic searches, you’ll have your target audience heading to your site in droves |
| Their CostingWith traditional advertising, your ad spend often bears little relation to your uptake. Google Ads are pay per click (PPC) – you pay only when someone clicks your advertisement, and therefore focus your budget only on those people directly interested in what you offer. |
| Their IntelGet to know your audience on a deep level. We are what we click. By testing different keyword combinations and placements, you’ll discover what motivates your target market to click, and therefore how best to maximise ROI. |