TikTok represents an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.

The fast-growing app is currently number 1 in the download charts in more than 30 countries. Over 500 million users post content on a regular basis. Even with this popularity, TikTok remains underutilised as a channel for influencer marketing, and there is plenty of organic value up for grabs, giving TikTok advertisers immense opportunity for fast growth. Digital marketing analysts believe that TikTok is at the same point in its growth pattern that Instagram was five years ago. This is great news for your business – it means that making a marketing breakthrough on TikTok is much easier easier than on comparatively overcrowded social platforms like Facebook and Instagram. 

Adding to this opportunity, TikTok recently adopted sponsored content as a new strategy to reach a young adult audience. The introduction of e-commerce functionality enables users to buy products associated with sponsored hashtags without leaving the app. The “Hashtag Challenge Plus” features a separate tab which enables products from the campaign to be purchased within TikTok itself.